David Green with Dean Merrill
The retail industry has undergone enormous changes during the last thirty years.
But there is one retailer that not only has remained
consistent in the fluctuating?even tenuous?market, but also has grown in
the process.
More Than a Hobby takes you inside the story of David
Green, the man who built the phenomenal success of Hobby Lobby. Green
went beyond surviving in a competitive retail market to thriving,
and ultimately expanding his $600 start-up company into a $1.3 billion
per-year enterprise.
Green's incredible accomplishments were based not on
business-school theory but on his grassroots experiences as a store
manager and his creative application of cutting edge ideas, including:-
Allow managers to spend no more than thirty minutes per day on paperwork
- Instead of paying a middleman, assemble as much of the product as possible in-house
- Give buyers the freedom to purchase without restraint but within the realm of common sense
- Keep God and family first
More Than a Hobby is a practical field manual, filled
with revolutionary ideas for all those who dream of success in the world
of retail business.
[Hardcover, 209 pages]